Notes on overseas exhibition

Exhibition can not be eager for instant success

A common mistake for Chinese exporters is that there is no definite goal:what effect will be received by attending the show?After the show,can not measure the results of the exhibition.The problem is that the exhibitors are difficult to provide potential customers with product information and market information.Due to the lack of clear objectives and plans,after the show,these companies lack of follow-up.

The organizer remind the exhibitors to be fully prepared before the exhibition,do not eager for instant success.To move a new product into a particular market need long term investments and efforts,provide appropriate product supports and services. 

Choosing standard of exhibition 

Enterprises in the choice of exhibitions should be combined with the focus of the exhibition plan to consider the nature of the exhibition,visibility,exhibition content and location and other factors.In addition to this,the Chinese exporters should also consider the following factors in the choice of trade show:whether the exhibitor exhibiting products in kind or product pictures,imitation;whether the exhibitors on behalf of the industry true level; the number of people who are enrolled.A survey of market trends is necessary that allows exhibitors to identify the specific needs of a region for its products and to ensure that exhibits meet the requirements of local buyers.

There are both pros and cons on professional exhibition

For Chinese exporters to participate in professional exhibitions in professional exhibitions in South America.“The advantage is that this time is only two or three days,and the number of exhibitors is relatively small,but the disadvantage is that it reduces the chance of exposure to the product and may limit the volume.”China’s exporters should be in accordance with the characteristics of their own products,targeted to participate in some of South America more professional industry exhibition.If you are attending a new exhibition,you should see who is the sponsor and what is the appeal in the industry.If the cost of such exhibitions is too high,Chinese manufacturers can the booth with other enterprises,the effect will be better than to participate in those unknown small exhibition.

Promotional means are essential

How to attract buyer pay attention to their products is every Chinese exhibitors need to concentrate their efforts.Taking direct mail,go on a visit to customer,media advertise,on-site publicity,distribution information and other means can invite and attract customers.

Especially for emerging market and incomprehension market,for example,in Brazil,an important work the exhibitor need to do is release company’s background and products which will be exhibiting on relevant media,so that international buyers and local buyers who have interested will clearly understand which China’s exporter enterprises and products will go to South America to attend exhibition.To release such information you can through news conference which hold by organizers,you can also choose the local professional publications.

If Chinese exporters wants to occupy a new market like South America,information publicity during the exhibition is also important.Mr.Goncalves believes that  in order to take full advantage of the exhibition,manufacturers should follow the exhibition guide and as much as possible contact with the information of organizer sector.If you meet some problems do not understand just ask questions even if the questions are childish.

In Brazil,the exhibition organizers will organize visitors during the exhibition for a series of marketing activities,Chinese exhibitors should make good use of promotion and benefit from it.These activities include VIP buyers plan,value-added service/sales promotion plan.Through these activities,exhibitors can contact many buyers,get trade opportunities and can be through the show’s global sales network to sell products.